| The Kiss Of Death For Yellow Pages Advertising As you know I am always looking for ways to gain leverage. One, is to continually improve the performance of advertising without increasing cost. Here is some extraordinary research that has relevance for Yellow Pages Advertising, but also for anyone who advertises to a local market. If you want to know what the kiss of death is for a Yellow Pages ad visit http://ypcommando.com/kiss.html#a Some things in life are not what we expect. I would never have guessed the answer in a million years, but I will never forget it in the future. If you advertise in Yellow Pages or any other local marketing medium, do yourself a favour. Sign up for this great e-zine. It's informative, it's authoritative, it's funny and it's irreverent, but above all every issue contains diamonds. | |
|