The Power Of The Human Mind

Don't skip this because it looks weird. Believe it or not you can read it.

I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid! Aoccdrnig to a rscheearch taem at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Such a cdonition is arppoiately cllaed Typoglycemia :)-

Anzamig huh? Yaeh, and yuo awlyas thought slpeling was ipmorantt .

Somebody sent it to me and I have no idea where it came from. My reason for showing this is that sometimes we sweat over typos etc in our marketing communications. While I agree they make us look sloppy, they have virtually no impact on understanding.

The key in marketing communications is conveying your message as simply and as clearly as possible. I believe we need to invest more time in making sure our message is clear.

No, I am not making a case for typos and spelling errors, I am simply observing an interesting phenomenon and having a little fun at the same time.

© 2005-2010 StreetSmart Marketer Paul Tobey
Helping business owners create programs that create new customers.

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