When it comes to websites, most business owners make the mistake of confusing glitz with effectiveness. If your primary objective is to sell, then the single most important issue is text. Not graphics and definitely not fancy flash technology. Graphic designers may disagree with me on this, but words are what count.

Stanford University and The Poynter Institute have just completed a four year study and they confirmed that the first thing most people look at on a web page is the copy or text.

A web page is simply another form of direct-response marketing, and effective copy means the difference between a flood of sales and a slow trickle of business.

Review your website. If you are not converting your visitors, could this be the reason? If it is, you should re-do the site, focusing on one thing: Selling your service and getting visitors to call you.

If you would like to use this or any other article on our site, please contact info@streetsmartmarketer.com for further details.