New Clients & Customers

Below you will find an archive of our new clients & customers marketing tips, or you can view our latest StreetSmart Marketer Tips.

• 5 Simple Strategies to Boost Your Advertising Results
  It is often said that writing and advertisement or a direct mail piece is nothing more than salesmanship in print or whatever medium you choose.
• 5 Tips To Double Your Sales
  If you want to know how to double your sales in 6 months and send your sales sky-rocketing you must do the 5 things in this article.
• 6 Simple Rules to Increase Your Direct Mail Response Rate
  It almost doesn't matter what business you are in, direct mail properly executed works. Sometimes it may not be very economical if you sell a low priced item, but a well crafted letter can get a prospect to take action.
• 10 Role Playing Tips to Increase Sa1es Success
  Guest article by Nicki Weiss, build your confidence and become a more successful sales person using these 10 role playing tips.
• 11 Profoundly Fast Ways To Fix A Website
  The following article was written by John Forde. He publishes the COPYWRITER'S ROUNDTABLE. This is a great newsletter with many very practical tips and always a great read. The simple techniques that follow are ones that especially apply to websites that feature a sales promo.
• A Smart and Simple Referral System Anyone Can Use
  This morning I received an e-mail from a very successful sales person I know. He was inviting me to attend an interesting tradeshow and event in Florida next month. It was a great invitation, but I am unable to attend, however I was more intrigued with the way he signed-off than anything else.
• Are You a Giver Company or a Taker Company
  As a StreetSmart Marketer, you know there are giver companies and there are taker companies, just like there are people who are givers and there are people who are takers. We are attracted to people and to companies who are givers, so it is a good idea to build this into the way you market.
• Become A Recognized Expert In Your Industry
  StreetSmart Marketers know that one of the best lead generators is the free publicity generated when you are perceived to be a recognized expert in your industry. It doesn’t matter what field of business you are in. It can be in carpet cleaning, auto repair, gardening or quantum physics. If your clients and the media perceive you to be an expert, they will seek you out for advice...
• Better Questions to Better Serve Customers
  Creative business builders are always looking for better ways to serve customers. To constantly improveeetsmart owners ask themselves the following 2 questions.
• Customers are Not as Gullible as They Once Were
  Consumer confidence in media has declined dramatically. So what can the average business owner do to combat this? Here are 6 streetsmart ways to use marketing that will show your prospects that you are not just full of hype.
• Ensure That Prospects Buy From You and Not Your Competition
  At anytime there are a small percentage of potential customers ready to do business with you, and a bigger percentage of customers who are interested in buying what you sell but are not yet committed to any particular vendor. Treat these potential customers like a ripening peach, nurturing them along until they are ready to buy.
• Do You Remember The Great Vision You Had When You Started Your Business?
  At this time of the year, when we are making New Year’s resolutions and setting goals, it is useful to look back at that great vision and reflect. Not from a glass half-empty perspective, that serves no one. But from a perspective that says “Whatever I can conceive, I can achieve!”
• Get Unsolicited Referrals by "Wowing" Your Customers
  There is no question that businesses that "wow" their customers grow quicker than firms that do not. But how do you wow your customers consistently? This is a question that should be top of mind for every business owner.
• Getting Paid to Prospect
  "If your phones aren't ringing in, then you'd better be ringing out!" So, ...if you don't like cold calling for any reason, here's a simple way to get people to call you. If you do it right, you can even get paid to attract new prospects who will call you for help.
• Great Recovery......the key to customer problems
  Much of what I have covered in past newsletters has been about how to get new customers. An equally important part of marketing is keeping the customers you have. Today I want to give you a simple but very practical 4 step process for dealing with customer problems.
• How Newsletters Help You Stay In Touch
  Many business owners worry about how to stay in touch with a growing customer base. They know when you build relationships, you build sales, but worry about the cost of person to person contact. One of the most common responses is to start a newsletter.
• How to Avoid B.S. From Your Marketing Consultant
  Don't just take the advice of an expert, use your own intuition and you can save money and achieve greater results in your business. Look for someone who is willing to be paid on results and is not looking for a quick fix solution for your business.
• How To Cost Effectively Double Your Client Base
  Imagine having access to a marketing strategy so powerful, it could add tens or hundreds of thousands to your bottom line overnight… but few people ever do it because it seems too simple!
• How To Double Or Triple The Response From Your Promotions
  Clayton Makepeace, America's highest paid copywriter has a list of questions that you should ask yourself while writing your headline for an advertisement, direct mail, an email or web page
• How To Generate More Leads From Your Advertising
  I received a call the other day from a consultant, whose specialty is improving the performance of corporate web sites. He told me he had been advertising his services in two magazines and that the results had been disappointing to say the least. He wanted to know how to generate more leads from his advertising.
• How To Get More Out Of Your Networking
  Networking is the marketing tool of choice for many business owners, but many are only mildly effective at it, resulting in a huge wasted opportunity. StreetSmart Marketers constantly find ways to optimize every marketing dollar and every marketing activity. Here's how you can optimize your networking.
• How To Get More Out Of Your Web Marketing
  Many of us build web sites in the hope that they will drive our business growth. Instead what happens, is that not very much happens!
• How To Recession Proof Your Business NEW
  With the USA in an economic recession, Canadians will feel the squeeze as well. You will need to market harder and wiser in order to stay on top.
• If You Want to Be Referred....
  Last week I had an appointment outside of my office, with a supplier, to discuss progress on a project. I arrived a few minutes before the appointed time, sat down at a table and began to work until she arrived. After about 15 minutes, I began to wonder what had happened. She was 10 minutes late and still no word
• Insider Secrets on Big Ticket Selling
  Subscribe to Graham MacGregor’s “The Big Ticket Selling Report” and receive strategies and techniques that produce remarkable big ticket sales ideas to rapidly increase your big ticket sales.
• Marketing Clutter Is Making Every Business Owner's Life Much Tougher
  According to marketing authority Chet Holmes, decision makers  are now exposed to 30,000 commercial messages daily, as compared to  only 3,000 ten years ago. Similarly, the cost of selling has almost tripled over the past decade.
• Never Cold Call Again, Ensure That All Your Sales Calls Are Inbound Sales Calls, pt 1
  Stop struggling as a business owner by making endless amounts of outbound calls when you can learn the marketing process that will guarantee to make your phone ring with prospect's calls
• Never Cold Call Again, Getting Publicity for Your Bait Piece, pt 2
  Use your written article or press release as a "bait piece" to draw in more prosepective clients. Once you have made contact learn how to nurture these prospects so that they understand that you are an expert in your field.
• People Buy What They Want And Not What They Need! NEW
  To attract new prospects and clients you need to be more than just a business. See the 5 steps Louisa Nedkov took to become an indespensable expert in her business.
• Putting Your Guarantee Where Your Money Is
  The following article appeared in the Globe and Mail on 17/03/05. It covers a topic we have addressed before, but it remains valid and powerful if you act on it. Timothy Eaton had it right 120 years ago. His slogan - “Goods satisfactory of money refunded” revolutionized Canadian business.
• Romance Your Customer By Making The Easy Sale First
  When dealing with your customers, are you trying to close a sale that is hard to make? If you are advertising or selling to  people who have never heard of you and you start off asking for a relatively big commitment, the answer is almost certainly yes.
• Set Client Expectations to Make The Sales Process Easier NEW
  An example of how an experienced and competent entrepreneur can prove himself and get more business.
• Simple Strategy For Getting Past Voice Mail When Cold Calling
  Many people are frustrated with voice mail. It seems like an impenetrable wall between you and your prospects. It often seems the harder you try, the more voice mail you get to. Leaving a meaningful message when you hit voicemail, for my money is the preferred strategy. We all have to learn to deal with voice mail. It is a fact of life.
• Successfully Recruiting Top Sales People
  The difference in knowing how to grow your business and actually aquiring new customers can be as simple as finding the right sales people to help you sell your product. It does not require huge sums of money or marketing.
• The "7" Musts Of Marketing
  Marketing works if you do it consistently. It takes effort to do this but it's definitely not a one time thing. There are 7 things that need to be in place for marketing to really produce results.
• The Critical Skill
  The ability, the desire, and the patience to listen are necessary if you want to achieve greatness in sales. Unfortunately, most sales people tend to talk more than they listen. Here are three strategies that can help you improve your listening skills in both face-to-face meetings and when speaking to people on the telephone.
• The Difference Between Networking and Selling
  Having a good network is a vital resource for any business person. For many people networking is their primary source of business. Yet most people get very little benefit from their efforts.
• The Power of Thank You Notes
  At one time it was common practice to send hand written thank you notes for almost everything. It was simply considered good manners. Sadly this has died out over the years, to the point where it is relatively rare to receive a hand written thank you note
• The Secret That Makes Millionaires
  What is the difference between you and a millionaire, not much more than a few simple skills that are easy to put into action.
• The Secret To Achieving Success In Any Business
  I meet many people during the course of my work who go into business for themselves, simply because they are good at what they do. Take Susan, a physiotherapist who loves what she does. She worked in a multi-disciplinary clinic for some years before branching out on her own. Because she was good and she was in demand at the clinic, she believed the same would be true if she went out on her own.
• The Value Of Great Ideas
  "If you have an apple and I have an apple and we exchange these apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas." - George Bernard Shaw
  I believe there is an old Chinese proverb that asks; "When is the best time to plant a tree?" The answer is "Twenty Years ago!" The truth is that if you only plant a tree when you need it, you never get what you need, until it is too late.
• Use Service To Open Doors To New Prospects
  Kim Armstrong has a successful screen printing business. She focuses on large national firms that buy screen printing in big volumes. Her business has slowed considerably over the last 3 years and her biggest challenge has been getting targeted new prospects to see her.
• Very Few Business Problems Cannot Be Solved By Adding A Few More Profitable Sales
  If you have more business than you can handle, you're lucky. But don't let that stop you from always marketing your business. It is easier to handle more clients than you need than too few.
• What Do These Companies Have In Common?
  The stronger and more outrageous your guarantee the better, but make sure you can deliver what you promise. The top companies all used this technique.
• What We Can Learn From Bill Clinton About Networking
  Last week Alain Gervais, one of my readers called me to ask me the difference between networking and referrals. He had been successfully generating referrals and wondered if he was missing something.
• What's The Difference Between Traditional Marketing and StreetSmart Marketing
  Almost everyone in marketing dreams of a never-ending flow of qualified leads streaming into their business. This has been a lifelong quest for me. It has been a strange and exhilarating journey. Along the way, I have built four businesses and learned many valuable lessons; many of them the hard way, bumping my head as I went.
• When Information is Abundant, Attention is Scarce
  I am not sure who said it, but the above line is certainly true when it comes to marketing. As mentioned in my last newsletter, people are bombarded with marketing messages. This means if you want to make appointments with decision makers and get heard, you need to develop superior access vehicles. Telephone prospecting, using the same old type of messages won't cut it, nor will the traditional one page introductory letter accompanied by a brochure.
• Why Falling In Love With Your Product Can Be Dangerous To Your Wealth!
  "I have a great idea, no one is even thinking of it, there are no competitors. I just know I can make a lot of money if I can get it to market! Will you help me market it?" Twice in the last week I have had  requests like this from budding entrepreneurs who are starting businesses with this view in mind
• You Marketing Versus Me Marketing
  During the course of a week I usually meet several people who hope to sell me something. What astonishes me is how few of these people ask questions to find out what I am interested in or worried about. Most usually start with a pitch that is aimed at impressing me with their success. I hear about all the amazing customers they have, many of whom have no bearing on what I am doing and even less on what I am interested in.

© 2005-2010 StreetSmart Marketer Paul Tobey
Helping business owners create programs that create new customers.

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